Selling guide
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Selling guide

New to selling? Master the three things that move items fastest: great photos, clear descriptions, and smart pricing.

Photography

Photos are the first thing buyers see — make them count.

  • Use natural daylight — shoot near a window in the morning or late afternoon for soft, even light.
  • Fill the frame with the item and keep backgrounds clean and uncluttered.
  • Photograph from multiple angles: front, back, sides, bottom, and any labels or tags.
  • Capture close-ups of details, textures, and any flaws so buyers know exactly what to expect.
  • Keep the camera steady and use a plain surface or tripod to avoid blur.
  • Use the highest resolution your phone allows — sharp photos build trust and sell faster.

Writing descriptions

A clear, honest description answers questions before they're asked.

  • Lead with the most important details in the first sentence (brand, model, size, condition).
  • Be honest about flaws and wear — disclose every scratch, scuff, or defect up front.
  • Include measurements and specifications buyers need (dimensions, weight, compatibility).
  • Use short paragraphs and bullet points so the description is easy to scan on mobile.
  • Mention what's included and what's not (original box, accessories, manuals).
  • End with a friendly note about shipping speed and willingness to answer questions.

Pricing

The right price attracts buyers and still leaves room to negotiate.

  • Search recently sold listings of the same item to see what buyers actually paid.
  • Price slightly above your target to leave room for offers and negotiation.
  • Factor in shipping, platform fees, and packaging costs when setting your floor.
  • Use the Recommended price tool when listing for a data-backed starting point.
  • Consider auction format for rare or high-demand items to let the market set the price.
  • Refresh stale listings with a small price drop — buyers watch for reductions.

Pro tip

Listings with 5+ photos and a detailed condition description sell up to 2× faster. Don't skip the close-ups of any flaws — honesty builds the trust that earns repeat buyers.

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